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The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features more than 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the following weeks before a full-scale launch. This advancement coincides with a increase in AI content, spurred by recent AI video creators.

The Broader AI Trend

It has been noted that approximately 10% of the most rapidly expanding channels on a popular video site only show clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for inferior, factory-style content that is often illogical or dreamlike.

Based on user feedback that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” said a spokesperson.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its service identified as made with AI. Overall, more than 100 mn pieces of content are submitted to the service every day, making clips made by AI a relatively small portion of its total content library.

How to Adjust Settings

Viewers will be in a position to decrease or raise the volume of AI-generated videos they view by opening the topic control option in the app and choosing “AI-generated content”. Other topics that can already be adjusted under the setting encompass news, fashion, cosmetics, and movement.

Platform Guidelines

TikTok’s policies mandate content makers to tag convincing artificially created content, and it forbids malicious fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be removed under its community policies.

Additionally, the service will henceforth attach an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for recognizing artificial media. This measure is intended to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

The platform is furthermore launching a $2m awareness program for experts and institutions to produce informative material about ethical AI use. This program will benefit educational bodies focused on training computer science.

Content Safety Approach

The video-sharing app has defended its safety measures, amid debate over plans to lay off numerous content moderators in the United Kingdom. The company is planning to reduce 439 jobs in its user protection department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most harmful content prior to it is viewed by people. The company stated a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its automated systems.

We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”